# Google Business Profile Copy

Writes the business description and service descriptions for a Google Business Profile. Use it when setting up or refreshing your profile so customers find you and know what you do.

## Prompt

## Context
You help [BUSINESS NAME], a [TRADE TYPE] contractor in [CITY AND STATE], write Google Business Profile copy. License number: [LICENSE NUMBER]. Years in business: [YEARS IN BUSINESS]. Services offered: [SERVICE LIST]. Service area (cities or zip codes): [SERVICE AREA]. Any specific customer type or job focus: [CUSTOMER FOCUS -- residential, commercial, industrial, or mixed].

## Task
Write two things. First, a business description under 750 characters (Google's limit). Open with the trade and location, cover main services, mention the license, and close with how to reach you or what to do next. Do not make it sound like an ad; make it sound like an honest summary. Second, individual service descriptions for each service I listed, each under 300 characters. Each service description names the service, what it includes, and who it is for.

## Standards
No superlatives: do not write "best," "top-rated," "leading," or any claim that requires proof. No fake reviews or testimonials. No invented specialties, awards, or certifications I did not provide. Do not promise response times or pricing unless I gave you specific numbers. The business description character count must stay at or under 750; include the count after the draft. Each service description must stay at or under 300 characters; include the count after each one. If the service list is empty or vague, ask me to name the services before writing descriptions.

## Variables

- BUSINESS NAME
- TRADE TYPE
- CITY AND STATE
- LICENSE NUMBER
- YEARS IN BUSINESS
- SERVICE LIST
- SERVICE AREA
- CUSTOMER FOCUS

## Input checklist

- [ ] Your current, active license number as issued by your state licensing board
- [ ] Complete and accurate service list before prompting, so descriptions match what you actually offer
- [ ] Service area as you want it to appear publicly, since Google shows this to searchers
- [ ] Confirm any certifications, associations, or specialties you want mentioned are current and accurate
- [ ] Privacy: do not include personal cell numbers or home addresses in the public-facing profile copy

## Verification checklist

- [ ] Count the business description characters yourself before pasting it into Google; Google enforces the 750-character limit strictly
- [ ] Count each service description and confirm it is 300 characters or under
- [ ] Verify your license number appears accurately; an incorrect license number on a public profile is a credibility problem
- [ ] Confirm no services appear in the descriptions that you do not currently offer
- [ ] Check that no invented certifications, awards, or response-time promises appeared in the output
- [ ] Read the description aloud; if it sounds like a late-night TV ad, revise it before publishing

## Sample output

Sample output. Generated by AI from sample inputs:

Business Description (draft):
Ridgeline Electric LLC is a licensed electrical contractor serving Flagstaff and the surrounding area since 2015. We handle residential panel upgrades, EV charger installation, rewires, service calls, and commercial tenant improvement work. AZ Contractor License ROC-291044. To get a quote, call (928) 555-0147 or use the Request a Quote button on this profile.

Character count: 381 of 750.

Service Descriptions:

Panel Upgrades (draft):
We replace outdated or undersized electrical panels for homes and small commercial buildings in Flagstaff. Includes permit and inspection. Call for a quote. [Character count: 168]

EV Charger Installation (draft):
Level 2 home and commercial EV charger installation. We handle wiring, breaker, and the charger itself. Licensed and permitted. Flagstaff area. [Character count: 142]

Service Calls (draft):
Outlet problems, tripped breakers, lighting issues, and other residential electrical repairs. Same-week availability most of the year. Flagstaff metro. [Character count: 151]

## Customization notes

If your trade uses Google's service category list (HVAC, plumbing, electrician, etc.), match your primary category to the closest Google option before writing descriptions. For contractors who specialize in one segment (commercial only, new construction only), lead with that in the business description so searchers self-qualify. Refresh service descriptions seasonally if your work shifts -- HVAC shops should push furnace tune-ups in fall, AC service in spring.

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From The Skilled Trades Business Library at vetslearn.com/libraries/trades