# Website Services Page Copy

Writes clear, specific services-page copy for a trade business website. Use it when building or refreshing your site and you need words that tell customers exactly what you do and where.

## Prompt

## Context
You write website copy for [BUSINESS NAME], a [TRADE TYPE] company serving [SERVICE AREA]. The business owner is [OWNER NAME OR PRONOUN]. Primary services offered: [SERVICES LIST]. Typical customers: [CUSTOMER TYPE - residential homeowners, commercial property managers, general contractors, etc.]. One or two things that set this business apart from competitors: [DIFFERENTIATORS]. Licenses and certifications to mention: [LICENSES AND CERTIFICATIONS].

## Task
Write the content for a Services page on the company website. Include: a short page introduction (two to three sentences), one section per service from [SERVICES LIST] with a plain-English description of what the work covers and what the customer gets, a statement of the service area, and a closing call to action directing visitors to call or request a quote. Match the voice to a local trade business, not a national chain.

## Standards
Plain language throughout. Short paragraphs, three sentences maximum. Lead with what the customer cares about, not the equipment or process. Do not invent service details, coverage areas, or certifications I did not provide. Do not quote prices or imply a price range. Do not make performance guarantees. License and certification numbers go in only if I supplied them. The call to action uses the contact method I specify, not a generic placeholder. If [SERVICES LIST] is vague or a service name could mean several things, ask me which work is covered before drafting that section.

## Variables

- BUSINESS NAME
- TRADE TYPE
- SERVICE AREA
- OWNER NAME OR PRONOUN
- SERVICES LIST
- CUSTOMER TYPE
- DIFFERENTIATORS
- LICENSES AND CERTIFICATIONS

## Input checklist

- [ ] Complete services list with plain-English names, not internal shorthand
- [ ] Service area by city, county, or region as you want it printed
- [ ] Licenses and certifications exactly as they appear on the license, if you want them listed
- [ ] Your real differentiators: years in business, specializations, response time, or crew size. Do not guess; supply what you know
- [ ] Prices, coverage limits, and guarantee language are yours to provide. The AI will not invent them. Verify any code or licensing references against your locally adopted code and your actual license documents
- [ ] Privacy: keep customer names and job-site addresses out of this prompt

## Verification checklist

- [ ] Every service listed on the page is one you actually offer. Remove anything the AI added that is not in your scope
- [ ] Service area matches what you intend to serve. No area invented or expanded
- [ ] Licenses and certifications match your actual documents exactly, including spelling and number
- [ ] No price, rate, or price range appears unless you put it there
- [ ] No performance guarantees or outcome promises. Search the draft for 'guaranteed,' 'always,' 'never,' and 'will' and review each one
- [ ] Call-to-action uses the right phone number, email, or booking link. Confirm the contact detail is current
- [ ] Read the copy aloud as if you are the customer. If a claim sounds too big or too vague, cut or tighten it

## Sample output

Sample output. Generated by AI from sample inputs:

Ridgeline Electric - Services

Ridgeline Electric handles residential and light-commercial electrical work in Spokane, Spokane Valley, and the surrounding communities. We are licensed, bonded, and insured in Washington State. Every job gets a licensed electrician on site - no subcontracting, no surprises.

Panel Upgrades and Service Changes
Older panels struggle to keep up with modern loads - EV chargers, heat pumps, and home additions push them past their limits. We assess your current service, pull the permit, do the upgrade, and schedule the inspection. You get a panel that meets current code and a copy of the inspection record.

EV Charger Installation
We install Level 2 chargers for any vehicle and any garage configuration. We confirm your panel can handle the load before we touch a wire. If an upgrade is needed first, we tell you up front with a separate quote.

Whole-Home Rewiring
Knob-and-tube and aluminum wiring are fire risks and insurance headaches. We rewire in phases to keep your home livable during the work. Permits pulled and inspections scheduled by us.

Troubleshooting and Repairs
Breakers tripping, outlets dead, lights flickering? We diagnose and fix. Same-day availability most days for Spokane and Spokane Valley.

Service Area
Spokane, Spokane Valley, Liberty Lake, Cheney, and surrounding Spokane County. Call for outlying areas.

Ready to schedule?
Call 509-555-0147 or request a quote at ridgelineelectric.com/quote. We return calls within one business day.

## Customization notes

For commercial-only contractors, swap the residential framing for facility managers and general contractor language. If you specialize in one trade (solar, fire suppression, industrial controls), lead with that specialty and give it the longest section. Solo operators should say so plainly if it is a differentiator. If you serve a bilingual market, note the language and the prompt can produce a second-language version from the same inputs.

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From The Skilled Trades Business Library at vetslearn.com/libraries/trades