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Practice Growth

Positioning copy, fixed-fee proposals, referral scripts, and partner outreach: the tools for building the practice you want instead of the one that built itself.

PROMPTS 18 // OPEN SAMPLES 2 // FREE WITH ACCOUNT 16

Three-Tier Advisory Package Descriptions

OPEN SAMPLE

Turns your service list into three named fixed-fee packages with clear descriptions and built-in exclusions. Reach for it when you are moving off hourly billing and need tiers a client can pick from.

[FIRM NAME] ·[CLIENT NICHE] ·[SERVICE LIST] ·[PRICE RANGE]
## Context
You write pricing copy for a solo accounting practice. The firm is [FIRM NAME]. It serves [CLIENT NICHE]. The owner is moving from hourly billing to fixed monthly fees. Services the firm can deliver: [SERVICE LIST]. Target monthly price range across tiers: [PRICE RANGE].

## Task
Write descriptions for three packages: a basic tier, a middle tier, and a top tier. For each package, give:
- A name that fits the niche
- A one-sentence positioning line
- A bulleted list of included services with delivery timing (for example, "financials by the 15th")
- One line on who the tier fits
- One line on what is not included
Make the middle tier the clear pick for most clients. The basic tier should feel safe but limited. The top tier should earn its price with access and frequency, not vague promises.

## Standards
- Plain words a business owner reads without a dictionary. Say "monthly review call," not "periodic engagement touchpoint."
- Each tier under 120 words.
- Every tier names at least one exclusion. Exclusions stop scope creep.
- Use only services from the list I gave. Do not invent deliverables.
- State prices only if I gave them.
- No hype words. Describe what the client gets and when they get it.
If the service list is too thin for three distinct tiers, or anything is unclear, ask me before writing.
BEFORE YOU RUN IT
  • Complete list of services you can deliver at a fixed fee, with delivery timing for each
  • Your niche and typical client size (revenue range, employee count)
  • Target monthly price range per tier, or a note that prices come later
  • Services you will not include at any tier (payroll, audit representation, prior-period cleanup)
  • Your capacity — how many clients per tier you can serve without missing close deadlines
VERIFY BEFORE IT LEAVES YOUR HANDS
  • Cost each tier in hours. Multiply your hourly cost by expected monthly hours per tier and confirm margin in your own spreadsheet — do not trust AI arithmetic on any figure
  • Confirm every listed service appears in your input list. Strike anything the AI invented
  • Check exclusions against your engagement letter template. The two must match word for word on scope
  • Search each tier name before using it — another firm may already use it
  • Confirm delivery dates are ones you can hit every month, including February and March
  • Read the middle tier as a skeptical owner. If you would not buy it, rewrite the positioning line
Sample output
Sample output — AI-generated from sample inputs:

Steady Books — clean numbers, every month, no surprises.
For restaurants that want the books handled and nothing missed.
- Monthly bookkeeping with bank, credit card, and merchant account reconciliation
- Financial statements delivered by the 15th
- Email questions answered within two business days
Fits: single-location restaurants under $1M in sales.
Not included: meetings, forecasts, or budget work. Those start in Margin Watch.

Margin Watch — know where every food dollar goes. (Most clients pick this.)
Everything in Steady Books, plus:
- Prime cost tracked weekly against your targets
- A one-page monthly scorecard: food cost, labor cost, sales per seat
- A 30-minute review call each month
Fits: restaurants between $1M and $3M that watch margins closely.
Not included: cash flow forecasting and lender packages. Those live in Full Table.

Full Table — your numbers, your forecast, your accountant on the phone.
Everything in Margin Watch, plus a rolling 13-week cash flow forecast and quarterly planning meetings...
CUSTOMIZATION

Swap the niche vocabulary — contractors want job costing and WIP language, not prime cost. If you serve mixed clients, run the prompt once per niche instead of writing one generic set. Add a fourth compliance-only floor tier if you keep legacy bookkeeping clients and want a written home for them.

Website Services Page Copy

Drafts plain-language copy for the services page on your website. Use it when your current page reads like a list of CPA exam topics and prospects bounce off it.

FREE WITH ACCOUNT

Fixed-Fee Proposal With Three Options

Builds a proposal for one specific prospect with three priced options. Use it after a discovery call, before the engagement letter goes out.

FREE WITH ACCOUNT

Pricing Conversation Talking Points

Prepares a one-page script for stating your fee out loud and handling the pushback you expect. Use it before any meeting where a price leaves your mouth.

FREE WITH ACCOUNT

Price Increase Letter to Existing Clients

Drafts a short letter that moves a long-standing client to new pricing without apologizing. Use it at renewal time or when you repackage your services.

FREE WITH ACCOUNT

Client Advisory Services One-Pager

Produces a one-page handout describing your monthly advisory service for clients who only know you as the tax person. Use it when a tax client asks what else you do.

FREE WITH ACCOUNT

Package Scope and Exclusions Language

Writes the included, not-included, and how-extras-work sections for a fixed-fee package. Use it to stop scope creep before it starts.

FREE WITH ACCOUNT

Niche Service Menu Rewrite

Rewrites your generic service list in one industry's own vocabulary. Use it when you have picked a niche but your menu still says "small businesses."

FREE WITH ACCOUNT

Pricing Objection Answers

Drafts short answers to the pricing questions prospects ask most, usable on sales calls or as a pricing FAQ page. Use it to stop improvising the discount conversation.

FREE WITH ACCOUNT

Niche Positioning Statement

Produces three one-sentence positioning statements for your niche, plus a supporting paragraph for the strongest one. Reach for it when you have picked a vertical and need the words for your website, proposals, and directory listings.

FREE WITH ACCOUNT

Niche Homepage Copy

Drafts the full homepage for a niche practice site: headline, subheadline, service blocks, proof, and call to action. Use it when you are launching or rewriting your site around a vertical.

FREE WITH ACCOUNT

All 142 prompts in this library are free with a VetsLearn account: every prompt, every checklist, synced to your account.

Unlock free with an account →

LinkedIn Profile Niche Rewrite

Rewrites your LinkedIn headline and about section around your niche. Use it when your profile still says 'accounting professional' and your practice no longer does.

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Client Referral Request Email

OPEN SAMPLE

Drafts a short email asking a happy client for one introduction. Use it after a visible win — a clean year-end, a caught error, a smooth first close — while the goodwill is fresh.

[CLIENT FIRST NAME] ·[LENGTH OF RELATIONSHIP] ·[RECENT WIN] ·[IDEAL REFERRAL] ·[CAPACITY]
## Context
You write client emails for a solo accounting practice. I want to ask [CLIENT FIRST NAME], a client of [LENGTH OF RELATIONSHIP], for a referral. Recent work they were happy with: [RECENT WIN — one specific thing from this engagement]. The client I want more of: [IDEAL REFERRAL — industry, size, situation]. My capacity: [CAPACITY — how many new clients I can take].

## Task
Draft a referral request email under 150 words, with a subject line under 8 words. Structure: thank them, name the recent work in one line, describe who I help in one line, make one clear ask, give them an easy out.

## Standards
Warm but direct. No guilt language — nothing like 'it would mean the world.' The ask is one introduction, not 'anyone you know.' Offer no discount, gift, or fee for the referral. State my capacity as fact, not scarcity theater. No exclamation points. The easy-out line must make clear that declining changes nothing about their service. If the recent win or the ideal referral is too vague to write a specific line, ask me to sharpen it before drafting.
BEFORE YOU RUN IT
  • Client name and how long they have been with you
  • One specific recent win, pulled from your engagement records — not from memory, and not invented
  • A one-line description of your ideal referral
  • Your honest capacity number
  • Confidentiality check: the win you cite is this client's own matter. Strip any detail that touches another client.
VERIFY BEFORE IT LEAVES YOUR HANDS
  • The recent win matches your records. AI embellishes — 'caught a duplicate charge' must not become 'saved you thousands.'
  • The ask requests one introduction, not a broadcast to their contact list.
  • No referral fee, discount, or gift appears anywhere. Many state boards restrict referral compensation for CPAs — check your board's rule before ever adding one.
  • No other client's name or situation leaked into the draft.
  • The capacity line states a number you can honor. If two referrals arrive, you take both.
  • Read it aloud. If it sounds like a campaign template, your client will read it as one — rewrite the stiff lines yourself.
  • Subject line is under 8 words and would not trip a spam filter.
Sample output
Sample output — AI-generated from sample inputs (Dana Reyes, restaurant owner, 3-year client; win: caught a duplicate vendor charge in March; ideal referral: restaurant owners at $500K-$2M):

Subject: A quick favor, Dana

Hi Dana,

Thanks for another smooth year-end — three clean closes now, and catching that duplicate vendor charge in March was a good day for both of us.

I have room for two more monthly clients this year. I do my best work for restaurant owners in the $500K-$2M range — people in the spot you were in three years ago.

If one owner comes to mind, I would welcome an introduction. A two-line email connecting us is plenty.

And if no one fits, no problem at all. Nothing changes about how I take care of your books.

Thanks,
Maria
CUSTOMIZATION

Time it to the win, not to your slow season — the email reads differently two days after a save than two months after. For bookkeeping clients, the win is often speed or a caught error; for tax clients, an early filing or an accurate estimate. If you serve multiple niches, change the ideal-referral line per client so each one hears about people like them.

Referral Thank-You Note

Writes a short thank-you to someone who sent you a prospect — client, attorney, or banker. Use it within a week of the introduction, whatever the outcome.

FREE WITH ACCOUNT

In-Meeting Referral Ask Script

Builds 60 seconds of spoken talking points to ask for a referral at the end of a client meeting, with responses for three reactions. Use it before a tax return delivery or year-end review with a happy client.

FREE WITH ACCOUNT

Attorney Partnership Outreach Email

Drafts a first-contact email to an attorney whose clients need accounting work. Use it to start a two-way referral relationship with estate, business, or family law practices.

FREE WITH ACCOUNT

Banker Partnership Outreach Email

Drafts a first-contact email to a commercial lender or SBA banker. Use it to become the accountant they recommend when a borrower's books are not loan-ready.

FREE WITH ACCOUNT

Referral Partner One-Pager

Builds a one-page leave-behind that tells an attorney, banker, or advisor exactly when to send a client your way and what happens next. Use it after a first meeting so the referral survives their busy week.

FREE WITH ACCOUNT

All 142 prompts in this library are free with a VetsLearn account: every prompt, every checklist, synced to your account.

Unlock free with an account →
  • This library is not accounting or tax advice. Prompts and outputs require professional review before any client use.
  • AI output is a first draft. Recompute every figure. Verify every rule against the authoritative source.
  • You remain responsible for confidentiality. Check your firm's AI policy and IRC Sec. 7216 before pasting client data.