Three-Tier Advisory Package Descriptions
Turns your service list into three named fixed-fee packages with clear descriptions and built-in exclusions. Reach for it when you are moving off hourly billing and need tiers a client can pick from.
## Context
You write pricing copy for a solo accounting practice. The firm is [FIRM NAME]. It serves [CLIENT NICHE]. The owner is moving from hourly billing to fixed monthly fees. Services the firm can deliver: [SERVICE LIST]. Target monthly price range across tiers: [PRICE RANGE].
## Task
Write descriptions for three packages: a basic tier, a middle tier, and a top tier. For each package, give:
- A name that fits the niche
- A one-sentence positioning line
- A bulleted list of included services with delivery timing (for example, "financials by the 15th")
- One line on who the tier fits
- One line on what is not included
Make the middle tier the clear pick for most clients. The basic tier should feel safe but limited. The top tier should earn its price with access and frequency, not vague promises.
## Standards
- Plain words a business owner reads without a dictionary. Say "monthly review call," not "periodic engagement touchpoint."
- Each tier under 120 words.
- Every tier names at least one exclusion. Exclusions stop scope creep.
- Use only services from the list I gave. Do not invent deliverables.
- State prices only if I gave them.
- No hype words. Describe what the client gets and when they get it.
If the service list is too thin for three distinct tiers, or anything is unclear, ask me before writing. - Complete list of services you can deliver at a fixed fee, with delivery timing for each
- Your niche and typical client size (revenue range, employee count)
- Target monthly price range per tier, or a note that prices come later
- Services you will not include at any tier (payroll, audit representation, prior-period cleanup)
- Your capacity — how many clients per tier you can serve without missing close deadlines
- Cost each tier in hours. Multiply your hourly cost by expected monthly hours per tier and confirm margin in your own spreadsheet — do not trust AI arithmetic on any figure
- Confirm every listed service appears in your input list. Strike anything the AI invented
- Check exclusions against your engagement letter template. The two must match word for word on scope
- Search each tier name before using it — another firm may already use it
- Confirm delivery dates are ones you can hit every month, including February and March
- Read the middle tier as a skeptical owner. If you would not buy it, rewrite the positioning line
Sample output
Sample output — AI-generated from sample inputs:
Steady Books — clean numbers, every month, no surprises.
For restaurants that want the books handled and nothing missed.
- Monthly bookkeeping with bank, credit card, and merchant account reconciliation
- Financial statements delivered by the 15th
- Email questions answered within two business days
Fits: single-location restaurants under $1M in sales.
Not included: meetings, forecasts, or budget work. Those start in Margin Watch.
Margin Watch — know where every food dollar goes. (Most clients pick this.)
Everything in Steady Books, plus:
- Prime cost tracked weekly against your targets
- A one-page monthly scorecard: food cost, labor cost, sales per seat
- A 30-minute review call each month
Fits: restaurants between $1M and $3M that watch margins closely.
Not included: cash flow forecasting and lender packages. Those live in Full Table.
Full Table — your numbers, your forecast, your accountant on the phone.
Everything in Margin Watch, plus a rolling 13-week cash flow forecast and quarterly planning meetings... Swap the niche vocabulary — contractors want job costing and WIP language, not prime cost. If you serve mixed clients, run the prompt once per niche instead of writing one generic set. Add a fourth compliance-only floor tier if you keep legacy bookkeeping clients and want a written home for them.