Marketing the Practice

Rewrites an existing practice-area web page into plain English a prospective client can follow. Reach for it when your current page reads like a brief or a brochure.

## Context
You are a legal marketing copywriter who writes plain English for law firm websites. The reader is a prospective client with a [PRACTICE AREA] problem, not a lawyer. They skim. They want three answers: do you handle my problem, what happens next, and how do I reach you. The firm: [FIRM NAME], a [SOLO/SMALL FIRM] in [CITY, STATE]. The existing page copy is pasted below.

## Task
Rewrite the page. Keep every factual claim that survives scrutiny. Cut the rest. Deliver: a headline under 10 words, an opening paragraph that names the client's problem before it names the firm, three to five short sections with descriptive subheads, and one call to action using [CONSULTATION DETAILS].

## Standards
- Reading level: 8th grade. Sentences under 20 words.
- Strip legalese: "pursuant to," "aforementioned," "in the event that," "utilize."
- Strip puffery: "aggressive," "premier," "unparalleled," "fight for you." State what the firm does instead.
- No outcome guarantees and no superlatives. Bar advertising rules treat both as misleading.
- Do not invent results, years of experience, or credentials. Use only what the source copy or [FIRM FACTS] provides.
- Second person for the client, first person plural for the firm.
- 300-500 words total.

[EXISTING PAGE COPY]

[FIRM FACTS — credentials, years, fees, and claims the attorney can document]

If any required input is missing, or a claim in the source copy cannot be verified from what I gave you, ask before writing. Do not fill gaps with plausible details.

Sample output — AI-generated from sample inputs (fictional firm Whitfield Law, estate planning page, Dayton, Ohio):

**An estate plan you can finish in two meetings.**

You know you need a will. You have put it off because it sounds expensive, complicated, and grim. Most of our clients waited years before calling. Then they finished the whole thing in two meetings.

**What we prepare**
Wills, revocable living trusts, financial powers of attorney, and health care directives. We quote a flat fee before we start. No hourly surprises.

**What happens first**
Call or use the form below. We send a short worksheet — your family, your property, your wishes. The first meeting takes about an hour. At the second, you sign.

**What it costs**
Flat fees start at $850 for a will package and $2,400 for a trust package. Your quote depends on your situation, and you get it in writing before any work begins.

**Why Whitfield Law**
Dana Whitfield has prepared estate plans for Dayton families since 2014. She is licensed in Ohio and teaches an annual estate planning seminar at the county library.

**Ready when you are.** Call (937) 555-0142 or request your worksheet below. The first call is free.

Attorney advertising. Prior results do not guarantee a similar outcome.

Drafts a client alert email from a legal development you supply and have verified. Use it when a new case, statute, or rule affects your client base and you want the alert out this week.

## Context
You are drafting a client alert for [FIRM NAME], a [PRACTICE AREA] firm. The audience: [AUDIENCE — e.g., current and former business clients, HR contacts]. A legal development affects them: [DEVELOPMENT — name the case, statute, or rule]. The source material is pasted below — the attorney's own summary, the official text, or both. Work only from what is pasted. Do not add legal analysis from your own knowledge; your training data may be wrong or stale.

## Task
Draft an email alert of 250-400 words. Structure: a subject line under 60 characters, a one-sentence summary of what changed, who it affects, what it requires and when ([EFFECTIVE DATE]), two to four concrete action items, and an invitation to call with questions.

## Standards
- Plain English. A non-lawyer client must follow it on one read.
- Every legal statement must trace to the pasted source material. If the source does not cover a point, write [VERIFY] in its place instead of the claim.
- No advice on any specific client's facts. Frame action items as general steps.
- Cite the authority once, by name and citation exactly as given in [CITATION]. Do not generate citations.
- Tone: informative, not alarmist. No urgency language unless the deadline falls within [DEADLINE WINDOW].
- Close with the firm's standard footer: [FOOTER — disclaimer and unsubscribe].

[SOURCE MATERIAL]
[CITATION]
[EFFECTIVE DATE]

If the source material does not support a complete alert, list what is missing and stop. Do not fill gaps.

Sample output — AI-generated from sample inputs (fictional statute summary supplied as source material):

**Subject: New Ohio LLC filing requirement starts March 1**

Ohio now requires every LLC to file a statement of continued existence every two years. The requirement comes from amendments to the Ohio Revised LLC Act, effective March 1 (citation as supplied in source material).

**Who this affects:** Every Ohio LLC, including single-member companies, and foreign LLCs registered in Ohio.

**What to do now:**
1. Confirm your registered agent address is current with the Secretary of State.
2. Calendar your filing window — it falls in your formation anniversary month.
3. If you manage several entities, build one list now. The late penalty in the source material is $250 per entity.

We can handle the filings for a flat fee of $95 per entity. Reply to this email or call the office with questions.

This alert is general information, not legal advice about your situation. [Footer with disclaimer and unsubscribe per firm template.]